Guides
Step-by-step guides for the ecommerce metrics that matter when making pricing, ad spend, and product decisions.
How To Calculate True Product Profitability in Ecommerce
Most ecommerce profit calculations miss 2-3 costs that can swing profitability by 10+ percentage points. Here's the complete formula with a step-by-step example.
How To Calculate Your Break-Even ROAS
Break-even ROAS is the single most important number before launching any paid ad campaign. Here's the formula, a real example, and the mistakes that make sellers run unprofitable ads for months.
How To Price An Ecommerce Product For Profit
Most sellers price by guessing or copying competitors. Here's the algebraic formula that calculates the exact price needed to hit your target margin, with three scenario examples.