Decision engine

Start with one workflow, then move only when the result supports the next decision.

Should I Bundle These Products?

Enter details for both products and your bundle price. See instantly whether bundling increases your profit, and by how much.

Product A

$
$
$

Product B

$
$
$

Bundle Settings

$
%

% of customers who choose bundle

Platform

Platform fee: Shopify Basic (2.9% + 0.30)

Currency

Bundle Loses

Selling separately is more profitable

Profit Comparison

Separate

$24.80

45.1% margin

Bundle

$24.25

48.5% margin

Monthly Impact

$-11.10

Additional profit from bundle adoption

Insights

Separate shipping costs $10.00 vs bundle shipping $6.00 — that's $4.00 saved per bundle sale.
Try raising bundle price to $37 to achieve ~30% margin.

Next decision: base product

Current modeled impact: $-11.10

The bundle does not improve the offer enough. Return to the base product economics before adding complexity.

How it works

Bundling works because you save on shipping (one package instead of two) and can sometimes command a higher effective price per item. But platform fees on the bundle price can eat into margins.

This calculator shows you the exact profit difference between selling separately vs bundled, and projects the monthly impact based on your expected bundle adoption rate.

Key Terms

Related Guides

Next Decision

Keep moving through the operating model instead of treating this tool as a one-off calculation.

Set Shipping Threshold

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